That first marketing step for you and your firm is likely the most important one you will take. You are dead-set on a digital campaign, but is that the smart place to put your money? Perhaps you want a video produced, but what messaging is the most effective? Maybe you are interested in an overall strategic branding initiative. Then again, what good is a plan without measuring the results? Or, you realize the importance for CRM to properly track your customer base.
I am here to GSD.