16 Oct Attention Non-Profits: Stop Sending Me “Invoices”
I was hoping this year would be different. But, my gut was telling me it would likely be the same. As I opened the envelope from one of my beloved non-profits, I see the same heading: INVOICE. Yes, I had just been the fortunate recipient of an invoice to pay a contribution.
Over the years, I have served as a volunteer, board member, trustee and even executive director for Tampa area non-profits. I gladly support causes I am passionate about, both with financial and time investments. I realize these organizations are leaner than ever due to charitable giving decreases and the increasing number of non-profits in the community. With this said, it is surprising that more than ever, financial contribution requests are sent as invoices.
I have a recommendation for a more effective and approachable way to handle contribution requests (yes, there is no guarantee it will be paid), along with two other recommendations for NPOs to increase their donations and donor base with little or no cost:
- When you send a document for a financial contribution, do not title it “Invoice.” Your donor is not paying for a service received; he/she is investing in your organization’s on-going efforts. “Gift Notice” or “Donor Investment” reads much better than invoice and shows respect. Trust me, it is a refreshing approach that your donors will appreciate.
- Refer to the companies you solicit for financial and volunteer support as “Partners,” not “Sponsors.” In my previous role as an executive director, one of the first things I did was change the “Sponsorship Form” to “Partnership Opportunities.” Do you want a one-time check donation, or do you prefer a partner who works with you to achieve objectives? It will quickly become evident that your corporate contributors respond favorably to the reference. Partners are also more likely to be in it for the long-term, which bodes well for multi-year commitments.
- I can’t let this post go without addressing volunteer engagement. A handwritten thank-you note or quick phone call to a volunteer from the organization’s top leader or a board member does wonders. While this is also true in the for-profit world, volunteers are sacrificing money and other opportunities to help make your organization stronger. It doesn’t cost anything beyond a stamp or a few minutes of time, and the everlasting effect from this moment of recognition will reap a very high ROI.
The next time you receive an invoice from a NPO, definitely support them if it is a cause you believe in. But I dare you to send it back with “Gift Notice” written over the heading. And if you’re the one sending out contribution reminders, remember what you are reminding them about–an investment to support amazing initiatives in the community!